alex grant
creative
dot com
About Alex
Alex Grant is a 10 year sports creative media veteran with experience in both college and professional sports.
Alex currently works as the Digital Video Manager for the Carolina Panthers, leading and managing a team of producers that furnish short-form video content to all of the @Panthers social channels. This includes leading ideation and execution for Panthers video content surrounding NFL tentpole events such as Schedule Release, Free Agency, Draft, OTAs, Production Day and Training Camp. Alex additionally works closely with the Panthers Digital Partnerships and Community Relations departments to create unique and effective video content that services the organization’s broader touch points.
Outside of his content creation role with the Panthers, Alex is a committee member for STRIDE, the black employee resource group at Tepper Sports and Entertainment. In 2023, Alex took a leading role in planning the team’s inaugural Representation Matters: Celebrating Black Culture game as part of the NFL’s Inspire Change initiative.
Prior to joining the Panthers, Alex worked as Creative Director for Football at the University of Maryland. While navigating content creation in the early days of the COVID-19 global pandemic, Alex supervised the production and management of all internal, external and recruiting creative media content for the Maryland Football program. Alex additionally managed day-to-day strategy and posting on the @TerpsFootball X and Instagram accounts.
Following a successful internship with ESPN in 2015, Alex completed a three year internship with Gamecock Athletics upon graduation in 2016. Alex then worked as a Video Producer in Gamecock Athletics for four seasons, creating content for Gamecock Football, Women’s Basketball and Softball. In 2017 Alex was the lead videographer for South Carolina Women’s Basketball’s national championship team.
Alex believes content creation and social media strategy are the bridges that bring fans and their teams together. As a creative, Alex strives to do things every day that excite him, challenge him and make him nervous. Embracing those pillars grows you both personally and professionally.
Alex’s work
TENTPOLE PRODUCTIONS
PROJECT: Bank of America Stadium Proposed Renovation Announcement
CREDIT: Scriptwriter
DESCRIPTION: Ahead of announcing proposed renovations to Bank of America Stadium, Tepper Sports and Entertainment created a sizzle reel to reveal new renderings and showcase why the stadium has become home to fans across the Carolinas.
PROJECT: Dave Canales Head Coach Announcement
CREDIT: Producer, Editor
DESCRIPTION: In January 2024 the Carolina Panthers hired then Tampa Bay Buccaneers Offensive Coordinator Dave Canales as the team’s next head coach. This project was produced throughout the duration of the coaching search process in preparation for a potential hire. Additionally, this project was featured across multiple different platforms including Coach Canales’ introductory press conference, public and private speaking engagements as well as internal Tepper Sports and Entertainment staff events.
PROJECT: Grilling the Rookie with Steve Smith Sr. and Jonathan Mingo
CREDIT: Director, Producer, Editor
DESCRIPTION: Football is family and in most families, the new guy isn’t really accepted until he’s met with the “OG” around the grill. In 2023 the Panthers drafted Wide Receiver Jonathan Mingo from Ole Miss. Prior to the draft, Panthers Legend and NFL Network Analyst Steve Smith Sr. said he liked things he saw while watching Mingo’s tape ahead of the draft. At training camp Mingo had the opportunity to meet Smith and special guest Panthers Legend Muhsin Muhammad to grill some steaks and talk about his transition to the NFL.
PROJECT: “Hope” 2023 Panthers NFL Draft Trailer
CREDIT: Director, Producer, Editor
DESCRIPTION: In 2023 the Panthers traded up to have the first overall pick in the NFL Draft. The Panthers marketing and digital teams were tasked with creating a campaign to lead up to the team being On the Clock that spring. This video features Panthers Legend Luke Kuechly narrating a script about the hope that comes with the draft every year.
PROJECT: Representation Matters: Celebrating Black Culture Platform Video
CREDIT: Producer, Editor
DESCRIPTION: Video to introduce the Panthers Representation Matters: Celebrating Black Culture initiative. This initiative is the Panthers arm of the NFL’s Inspire Change initiative.
PROJECT: Burns or Beyonce Video
CREDIT: Producer, Editor, Shooter
DESCRIPTION: Fun post-practice training camp video featuring Panthers linebacker Brian Burns asking players if quotes are from him or Beyonce. Video produced and posted the day before Beyonce performed in Bank of America Stadium as part of the Renaissance World Tour.
PROJECT: Steve Wilks Omega Psi Phi Founders Day Video
CREDIT: Producer, Editor
DESCRIPTION: Panthers Interim Head Coach Steve Wilks explains the significance of Founder’s Day for his fraternity, Omega Psi Phi Fraternity, Inc. Omega Psi Phi is one of nine historically Black fraternities and sororities. Wilks was the only NFL head coach at the time to be a member of the “Divine Nine.”
FOOTBALL + GAME DAY
